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Paddington and Peru

Use of a widely known and well loved children's story to meaningfully connect our target audience with a little known destination
paddington-bear-customs
paddington-bear-travel
paddington-bear-peru

 

The Challenge

Potential visitors to Peru have little awareness of what the destination has to offer (apart from Machu Picchu)

The Idea

The 50th birthday of Paddington Bear supplied suitable awareness and an interesting and famous story, to lure in travellers

The Execution

Activity with Borders Bookstores, Harper Collins , Paddington Station plus a Real Travel Magazine print promotion

The Results

-Total Campaign Reach: 24.61 million

-Total Campaign Value: £320,000

-Total Campaign Engagement: 968,333

-Total Competition Entrants: 62,209

Project Details

  • Peru
  • January 2015
  • www.paddingtonperu.co.uk

Project Results

  • Reach: 24.61 million
  • Impact: 4.90 million
  • Engagement: 968,333
  • Competition Entrants: 62,209
  • Value £320,000

Got a project in mind?

MDS offers the experience of working with some of the biggest names in the industry, and a history of award winning campaigns.

Get in touch

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Address
Level 3, Wigglesworth House
69 Southwark Bridge Road
London, SE1 9HH United Kingdom

Phone: 0203 290 8914
Fax: 0207 407 3810
Email: info@mdsideas.com

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