Queensland and Finding NemoConnection with a massive audience, delivered via a partnership with a powerful Global Brand
To create a campaign that stood apart from a ‘standard’ travel campaign and which would connect with a mainstream, global brand and speak to a new and wider audience.
Finding Nemo was ‘filmed’ on The Great Barrier Reef and for the release of Finding Nemo 3D, we created a brand partnership between Disney and Tourism Queensland. Association with such a high profile brand , and one with broad appeal , added gravitas and considerably more exposure than we would normally have hoped to achieve.
We created a wide range of content ( inc. Banners and Brand Video ) and connected with a wide range of premium partners , including – National Geographic, The Mail on Sunday, You Tube, The Telegraph, Classic FM , Spotify, and The Evening Standard
Print Reach – 3,486,371
Online Reach – 15,163,601
Direct Mailing Reach – 2,784,574
Radio Reach – 3,558,000
Disney Stores Reach – 1,260,000
- Queensland Tourism
- January 2015
- Print Reach: 3,486,371
- Online Reach: 15,163,601
- Direct Mailing : 2,784,574
- Radio Reach : 3,558,000
- Disney Stores Reach: – 1,260,000