16th December 2016

From @adcontrarian. Clarifying confusion around disruption. ‘Disruption is not a strategy, it is an outcome. Amazon, Uber, and Airbnb are disruptive because they are 1) cheaper and 2) produce a better user experience. In other words, they are an improvement. Disruption is not a strategy. Improvement is a strategy. When improvement is compelling enough, disruption is the outcome.’

Always worth a read. Here is Google’s Year in Search 2016. Selected searches brough to life in a two minute video. The end lines are interesting … Love Is Out There. Search On. 

From Digiday’s Pulse Magazine, here is their Year in Preview. Content includes : You Tube’s 2nd Act, Under Armour’s Great Ambitions, Podcasting Gets Dynamic and The Rise of the Unblockable Ad.

Great series of podcasts from the NYT – ‘Strange facts, curious guests, odd tangents and witty repartee.’ Tell Me Something I Don’t Know. 

Nike’s audacious bid to break the two hour marathon barrier in 2017. The company is training three top runners in an attempt to break the record. The current target is held by Dennis Kimetto of Kenya, set at the Berlin Marathon in 2014.

There was some interesting talk at Wired Health this year about the increasing power of technology in healthcare. It may seem a way off, but this piece from Raconteur is right when it says that technology may be our best chance of saving the NHS. 

From @arstechnica, a review of Late Shiftthe world’s first cinematic interactive movie. An interesting exercise, but not one popular with the critic who wrote this piece. ‘There are some fundamental problems with Late Shift. It felt very jarring when my choice was in the minority, and when the protagonist did the exact opposite of what I wanted.’ In the words of the promoters then, ‘Does the protagonist kiss the girl? Kill the old man? Steal the car? You decide.’

Channel 4 is to air a 50mph freefall dive stunt as live ad break for ‘Assassin’s Creed’. Of course Channel 4 first had this idea for Honda back in 2008, with a live sky dive in an adbreak; based around the theme of Difficult Is Worth Doing. 

Have more famous people really died in 2016? Spoiler alert…the answer is yes…. and no.

The trailer for Christopher Nolan’s Dunkirk is out. Eat your heart out Saving Private Ryan. 

This is the last Filter newsletter of 2016, but we will be back in early January. At this juncture, we would like to wish all our readers a very happy holiday season and a prosperous New Year.