Escape to Jersey

Visit Jersey launched an online training programme to raise awareness of the destination as well as educating the trade. The campaign focused driving traffic to the Visit Jersey game and educating agents to be more confident, knowledgeable and enthused when selling Jersey to consumers.

Campaign WebsiteDownload Case Studies PDF

We created a platform where agents were encouraged to register and complete the interactive quiz, log their Jersey bookings, and forward the game onto fellow travel agents To raise the profile and awareness of Jersey, promotion was driven via an integrated campaign involving high impact Travel Weekly and Travel GBI digital and print activity including – display banners, e-newsletter, website takeover and print adverts in their magazine.

Digital Banners
Double Page Spread Print Advertorial
Travel Weekly - Print Advert
Travel GBI - Print Advert
Escape to Jersey - Landing Page
Escape to Jersey - Quiz
Escape to Jersey - Completion
Quiz Completions

325

Registrations

347

Total Destination Spend

£314K

Page Views

13,160

Avg. Dwell Time

4:30

Total PAX Bookings

657

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