by Nick Hammond | Aug 5, 2019 | News
MDSG : Advertising Agency of the Year – Chartered Institute of Marketing Awards 2019 About the Awards – The Travel Marketing Awards sets the standard for marketing excellence in the travel industry. An institution since 2009, the Awards have firmly...
by Nick Hammond | Feb 18, 2017 | News
18th Feb 2017 I attended The Story conference at Conway Hall yesterday – always one of the most enlightening and inspiring events of the year. Highlights included a talk from journalist David Conn concerning his work on Hillsborough; writer Lara Pawson reading from...
by Nick Hammond | Feb 4, 2017 | News
4th February 2017 Moving from Globalisation towards Multipolarity.’ The Credit Suisse Research Institute examines the end of globalisation as we know it and the passage from globalisation to multipolarity – as regions become more distinct in terms of their economies,...
by Nick Hammond | Jan 14, 2017 | News
13th Jan 2017 Well worth a watch. Predictions for 2017 from @profgalloway and @maureen_mullen (short video) – ‘Amazon Go will prompt retailers to rethink the checkout experience, Google will continue dominating digital advertising, and Instagram will become the new...
by Nick Hammond | Jan 6, 2017 | News
6th January 2017 Is 2017 the year that the Internet will turn into ‘The Splinternet?’ ‘As domestic and geopolitical tensions continue to rise, governments will find it increasingly hard to function amidst a constant barrage of uncontrollable information and the threat...
by Nick Hammond | Dec 16, 2016 | News
16th December 2016 From @adcontrarian. Clarifying confusion around disruption. ‘Disruption is not a strategy, it is an outcome. Amazon, Uber, and Airbnb are disruptive because they are 1) cheaper and 2) produce a better user experience. In other words, they are...
by Nick Hammond | Dec 10, 2016 | News
10th December 2016 From @newstatesman – ‘Why are we so quick to take offence?’ Ian Hislop on Orwell, Trump and the death of debate in post-truth politics.’Anyone who thinks that “post-truth politics” is anything new needs to be reminded that George Orwell was writing...
by Nick Hammond | Dec 4, 2016 | News
3rd December 2016 ‘You start by picking up the knife, or reaching for the neck of a broken-off bottle. Then comes the lunge and wrestle, the physical strain as your victim fights back, the desire to overpower him.’ Science-fiction writers have fantasised about virtual...
by Nick Hammond | Nov 27, 2016 | News
26th November 2016 Harking back to David Ogilvy’s famous quote, this is a great piece from the challengerproject.com – ‘the Customer is not a moron, she’s a YouTuber.’ ‘In a digital world so familiar with personal brand building,...
by Nick Hammond | Nov 20, 2016 | News
20th November 2016 This is an impressive piece of work from David Carr (@djc1805). A Map Of Modern Map Building. ‘It’s a complex map of a simple truth: Distinctive, emotionally-powerful work that cuts-through with more buyers than your competition, consistently and in...
by Nick Hammond | Nov 5, 2016 | News
5th November 2016 How the middle classes of today and the Victorian bourgeoisie used similar techniques to assert class dominance. ‘Spin classes, artisanal food, and the college application process have replaced Sunday Revolutionised, evening lectures, and weekly...
by Nick Hammond | Oct 29, 2016 | News
29th October 2016 Remember this rather unnerving vision of the future of personalised advertising in Minority Report? . Well I think @faris is spot on in this piece – ‘Personalised Advertising is an Oxymoron’. As the word ‘personalisation’ is bandied about in...
