Visit Costa Rica
Visit Costa Rica x Taylor Morris
The campaign promoted Costa Rica in partnership with Taylor Morris, to bring a positive travel experience to the Taylor Morris audience (20-39 year olds, DINKs), urging them to discover all aspects of Costa Rica. Costa Rica Tourism hosted the brand and a group of young influencer ambassadors to experience what the destination has to offer with a strong focus on Luxury and Adventure. Two sunglasses were created (and sold) from the trip that encapsulated their time in Costa Rica. Their journey was documented through social media and photo/video assets were created for future marketing purposes. We created a microsite for this campaign to give a fresh, modern look and the assets created for the campaign drove response through to our microsite at www.puravidataylormorris.co.uk
Challenge
Taylor Morris has a highly engaged, style-driven audience of 20–39 year-olds, a demographic hungry for travel but spoiled for choice, with long-haul destinations constantly competing for their attention. Costa Rica was admired in principle, but under-experienced in reality. Our challenge was to turn passive interest into active desire: to make Costa Rica feel aspirational, relevant, and attainable for a younger luxury-leaning crowd who value aesthetics, adventure, and experiences worth sharing.
Insight
We knew this audience responds best to storytelling through people they trust: creators who look, live, and travel like them. And Costa Rica’s blend of luxury, nature, and adventure is best understood when it’s lived, not described. By pairing the destination with Taylor Morris – a brand built on lifestyle, aesthetic identity, and aspiration — we could create a bridge between fashion and travel, using influencers’ own experiences to unlock Costa Rica’s “Pura Vida” appeal in a way that felt natural, exciting, and culturally aligned.
Solution
We brought Taylor Morris and a group of hand-picked influencers to Costa Rica for an immersive luxury-and-adventure content trip — capturing every moment through photo, video and social storytelling. The experience inspired the creation of two limited-edition sunglasses, designed and sold as a tangible reflection of the journey. We built a dedicated microsite to house the campaign, giving it a fresh, modern digital home and driving traffic from influencer content, paid activity and brand channels. The result was a seamless blend of fashion, travel, and storytelling — connecting Costa Rica with an entirely new audience through the eyes of creators they already loved.