Travel Texas and Partners
Travel Texas x Sixty Sixty Sounds
Sixty Sixty Sounds, Marshall Amplification and Ludwig Drums.
London’s finest musicians and content creators visited Austin and Fort Worth – enjoying legendary locations, bars, clubs, music venues, restaurants, record stores, recording studios and shopping.
Along the way, they were guided by local chefs, musicians, artists and independent business owners – all giving a rich insight into the diverse culture that Austin and Fort Worth have to offer.
The team documented the entire trip, capturing live performances in some of the most iconic locations in the city.
Viewers witness the best Fort Worth and Austin through the eyes of three young, London based musicians.
Challenge
For many UK travellers, the US short list tends to start and end with the big names – New York, Florida, and California. Destinations they’ve seen in films, TV, and Instagram feeds for years. That familiarity means other incredible destinations don’t always make it onto travel plans, no matter how much they have to offer.
Insight
We worked with three incredibly talented young musicians and content creators to document their experience of present day Texas. We knew that the content they created would resonate with a demographic that often overlooks Texas as a destination for their next adventure.
Solution
We positioned Fort Worth and Austin as two hot spots for a younger audience. Whilst still honoring Texas’ rich cultural history, it also put the vibrant music, nightlife, bar, venue, and food scene front and centre. The short, snappy and immediate social media format attracted young eyes that were inspired to live the same experience.