Michelle McCracken
Title
Director of Campaigns
Role
Campaign Leadership (strategy, ideation, management) - Client Services
Background
Over 15 years' experience in destination marketing, including in-house for VisitScotland and London & Partners, before moving agency-side to manage integrated campaigns for destinations such as City of London, Greenwich Peninsula, Brand USA , Travel Texas and Visit Greater Palm Springs.
Passionate about
Reading and karaoke
What colleagues might not know about me
I am a Trustee of Greenwich charity, Mumsaid and my go-to karaoke song is Eminem’s 'Stan'... (both parts - but they know that!).
Most memorable travel experience
A solo road trip down the Pacific Coast Highway (having never driven an automatic or on the right side of the road!).
Email
michelle@mdsg.eu